Senses Electronics had zero digital footprint and were relying on traditional sales and distributor channels for business growth. Senses established as a leader in the Interactive Panel space in last half a decade, but witnessed newer challenges.
With an influx of multinational brands and increased investment in marketing and promotion by competitors through digital channels, Senses risked losing the leader status. They were fast losing market share.
Senses wanted to continue being the market leader, wanted to invest in digital channels as an avenue for business growth. They had earlier not succeed, nor had a sustainable digital initiative.
The team at bizWorkz had to start from scratch, building the Senses brand online and offline. The brand story of Senses had to be told in an Indian Context before marketing and promoting on digital channels.