The Challenge
Senses Electronics had zero digital footprint and were relying on traditional sales and distributor channels for business growth. Senses established as a leader in the Interactive Panel space in last half a decade, but witnessed newer challenges.
With an influx of multinational brands and increased investment in marketing and promotion by competitors through digital channels, Senses risked losing the leader status. They were fast losing market share.
Senses wanted to continue being the market leader, wanted to invest in digital channels as an avenue for business growth. They had earlier not succeed, nor had a sustainable digital initiative.
The Outcome
The team at bizWorkz had to start from scratch, building the Senses brand online and offline. The brand story of Senses had to be told in an Indian Context before marketing and promoting on digital channels.
bizWorkz started by re defining the positioning of Senses Electronics
Built marketing assets to amplify the brand messaging – websites, videos, collaterals, sales brochures, etc.
bizWorkz engaged with Senses through a Managed Marketing Services program
7931%
ROI from Digital Marketing
4200+
Qualified leads from Web and Social
75Cr+
Qualified leads in less than a Year
50k+
Followers on Facebook
10k+
Followers on Twitter
500k+
Views on YouTube
“Starting from brand consulting, digital strategy, website and video development, to digital marketing and advertising, we’ve witnessed 10X growth in our new business opportunities year on year. bizWorkz not only helped us with digital promotion, but also with Offline branding and promotion. Thanks to the impeccable work by the bizWorkz team.”
Sajith Radhakrishnan
COO – Senses Electronics
Services Delivered as part of Managed Marketing Services
Quick wins to increase customer acquisition, lead and sales. We champion the details to success!
Get Social