Cloud based Training Labs provider generates leads from 9 countries
Published On: June 24th, 2020Last Updated: August 30th, 20233 min read
The client provides cloud based labs for training and assessment of IT-IMS professionals. Candidates can access ready made labs for VMWare, Microsoft, RedHat & Cisco.
The goal of engagement was to develop the Marketing Strategy and establish, validate and leverage the best possible digital marketing and advertising channels to identify, reach and engage with target customers and generate business opportunities.
bizWorkz engagement scope and outcome?
Brand ideation and brand launch, developed the marketing strategy and managed marketing services, that generated $15,000 per month sales pipeline from over 9 countries world-wide.
Sales ready leads
Delivered through outbound B2B Marketing Campaigns
Highly qualified leads
Delivered through Inbound Marketing, and SEO
Revenue per month
Delivered through digital channels
“We are delighted with our experience with bizWorkz. They helped us launch our IT product startup and to acquire leads from over 9 countries. Then they also did a great job with branding, launch and marketing of our B2C smart garden business in India”
What started off as an out-of-home lab delivered over basic broadband connection, evolved into robust and technologically superior and relevant online learning and certification platform for IT Infrastructure management professionals.
bizWorkz enabled a marketing driven business growth accelerator program and these labs were accessed by over 40 global businesses spread across 9 countries to identify the right talent, to accelerate the process of developing a production ready talent pool and to up-skill their existing IT resource pools.
Fully Marketing Ready and Digitally Activated
Leads from India, Canada, USA, Netherlands, South Africa, Middle East, and more worth $15,000 per month
Highlight: 90+ leads from a single participation in Nasscom event
2. Managed Marketing Services
Brand Asset Development
Websites. Videos, photoshoots, corporate profiles. Marketing collaterals, presentation, White Papers, E-books, Blogs. Newsletters & Emailers. Social Media Setup. Reporting & Analytics Setup.
Social Media Management
Business, Product & Competitor Analysis. Segmentation, Targeting & Positioning. Channel Assessments & Selection. Blueprint, and Roadmap & Execution. Budget management, Creative Services & lead gen.
Lead Generation Services
Market Research & Database Development. Lead Generation through email marketing and Social Media. Lead Nurturing, Qualification and MQLs. HQLs & Sales ready Leads.
How did we achieve the Outcome?
Sales ready leads delivered through outbound B2B Marketing Campaigns
bizWorkz achieved the target of approximately delivering 15 – 20 sales ready leads per month through its structured and tested lead generation process; with a revenue opportunity of $15,000 per month.
bizWorkz first conducted a thorough product analysis to create sample personas. Then targeted positioning messages for these personas were created. Once that was done, bizWorkz created a cleansed, verified contact database of the exact decision makers and initiated targeted, focused and customized email campaigns for each segment.
Highly qualified leads (HQLs) delivered through Inbound and Content Marketing, and search optimization
The first step was to make the client’s digital assets marketing ready. A comprehensive content marketing strategy was developed keeping in mind the target audience and personas the product caters to.
A marketing friendly website was developed which was search engine optimized to be found by the right audience at the right time. We were able to implement a sustainable and an analytics driven marketing initiative.
2X month on month growth in Organic web traffic. 2X month on month growth on Social Channels.