The Challenge

Vayana Network is India’s largest third party supply chain financing company with offices in India, USA and Singapore.

Challenges with digital marketing and lead generation!

  • Predominantly reference/word of mouth driven sales

  • No structured and consistent lead generation to feed the sales pipeline

  • No inbound leads or opportunities

  • No focused outbound lead generation

  • Unsatisfactory results from earlier outsourced and in-house digital initiatives
  • No access to extended sales enablement skill sets

The Outcome!


Sales Qualified leads

Through B2B email marketing campaigns


Sales Ready Leads

Through inbound and content marketing, and SEO


Year on Year Growth

Through digital channels with a 500% ROI

“bizWorkz helped us with our digital marketing, content, websites, social media, branding and lead generation requirements. We are very happy with all the digital branding and quality of sales leads we got!”

Supriya Kumar

VP Marketing – Vayana Network

Geetika Chauhan

Customer Success Manager

Drive Leads and Sales with bizWorkz

Customer Retention Is The Cornerstone

The Process

Highly qualified leads (HQLs) delivered through Inbound and Content Marketing, and search optimization

The first step was to make the client’s digital assets marketing ready. A comprehensive content marketing strategy was developed keeping in mind the target audience and personas the product caters to.
A marketing friendly website was developed which was search engine optimized to be found by the right audience at the right time. We were able to implement a sustainable and an analytics driven marketing initiative.
10X growth in Organic web traffic through blogging, SEO and Digital PR services. 2X month on month growth on Social Channels.

Sales ready leads delivered through outbound B2B Marketing Campaigns

bizWorkz achieved the target of approximately delivering 15 – 20 sales ready leads per month through its structured and tested lead generation, qualification through BANT and nurturing process; with a best in class conversion/ closure ratio of 25%.

bizWorkz first conducted a thorough product analysis to create sample personas. Then targeted positioning messages for these personas were created. Once that was done, bizWorkz created a cleansed, verified contact database of the exact decision makers and initiated targeted, focused and customized email campaigns for each segment.

Brand Asset Development

Websites. Videos, photoshoots, corporate profiles. Marketing collaterals, presentation, White Papers, E-books, Blogs. Newsletters & Emailers. Social Media Setup. Reporting & Analytics Setup.

We equip marketing leaders

Social Media Management

Business, Product & Competitor Analysis. Segmentation, Targeting & Positioning. Channel Assessments & Selection. Blueprint, and Roadmap & Execution. Budget management, Creative Services & lead gen.

Sales Chart

Lead Generation Services

Market Research & Database Development. Lead Generation through email marketing and Social Media. Lead Nurturing, Qualification and MQLs. HQLs & Sales ready Leads.