5X growth for India’s largest 3rd party digital finance network
Published On: June 24th, 2020Last Updated: August 30th, 20232 min read
Vayana Network is India’s largest third party supply chain financing company with offices in India, USA and Singapore.
Challenges with digital marketing and lead generation!
Predominantly reference/word of mouth driven sales
No structured and consistent lead generation to feed the sales pipeline
No inbound leads or opportunities
No focused outbound lead generation
Unsatisfactory results from earlier outsourced and in-house digital initiatives
No access to extended sales enablement skill sets
Sales Qualified leads
Through B2B email marketing campaigns
Sales Ready Leads
Through inbound and content marketing, and SEO
Year on Year Growth
Through digital channels with a 500% ROI
“bizWorkz helped us with our digital marketing, content, websites, social media, branding and lead generation requirements. We are very happy with all the digital branding and quality of sales leads we got!”
Highly qualified leads (HQLs) delivered through Inbound and Content Marketing, and search optimization
The first step was to make the client’s digital assets marketing ready. A comprehensive content marketing strategy was developed keeping in mind the target audience and personas the product caters to.
A marketing friendly website was developed which was search engine optimized to be found by the right audience at the right time. We were able to implement a sustainable and an analytics driven marketing initiative.
10X growth in Organic web traffic through blogging, SEO and Digital PR services. 2X month on month growth on Social Channels.
Sales ready leads delivered through outbound B2B Marketing Campaigns
bizWorkz achieved the target of approximately delivering 15 – 20 sales ready leads per month through its structured and tested lead generation, qualification through BANT and nurturing process; with a best in class conversion/ closure ratio of 25%.
bizWorkz first conducted a thorough product analysis to create sample personas. Then targeted positioning messages for these personas were created. Once that was done, bizWorkz created a cleansed, verified contact database of the exact decision makers and initiated targeted, focused and customized email campaigns for each segment.