The Challenge
KlearStack is an AI-based start-up that achieves intelligent data extraction from unstructured documents.
KlearStack had very specific and targeted focus and challenge for bizWorkz – to generate business opportunities through inbound marketing and organic growth in Search engines.
Not ranking on Google Search for Business focused keywords
Low website traffic. Approximately 400 to 500 visitors per month
No competitive intelligence and insights
No structured digital growth plan or blueprint
No consistent branding and promotion on Social Media platforms
Not able to direct web traffic from targeted countries
The Outcome
1200%
Growth in keyword ranking on Google SERP
500%
Growth in Organic Web traffic to site
60%
Traffic from targeted countries/ locations
Complete visibility to data, tactics, and digital strategy of competitors
Predictable growth plan for next 12 months with SMART marketing goals
Consistent branding and promotion on targeted Social Media Channels
“The team at bizWorkz are doing a fabulous job. They helped us unlock our potential online. We have experienced consistent and considerable growth in our web traffic, brand recognition and web leads due to their progressive approach.”
Ashutosh Saitwal
Founder, KlearStack
The Process
bizWorkz initiated a detailed research on understanding the challenges and opportunities for KlearStack and put together a detailed digital marketing plan and annual blue-print for KlearStack.
The digital research report comprised of:
Complete SWOT analysis for KlearStack
Identifying top 10 key competitors and leaders
Deep analysis and understanding of Competitor digital strategies
- Identifying gaps and opportunities for KlearStack – content, keywords, backlinks, and a dozen more parameters
Content Planning, Organic Ranking Planning, Keyword Planning, Off-Page SEO Strategy, Digital PR strategy, Social Media Strategy
bizWorkz then executed a robust and efficient execution of Inbound Marketing, Social Media Marketing and Content Development Program.
The website was re-developed for better UX and mapped to buyer journey of targeted Personas. The Web Optimization team was able to successfully resolve over 300 technical issues in the website, that was impacting Organic rankings and traffic.
The website backlink profiles was completely optimized and improved. Structured Off-Page SEO was implemented for building quality backlinks and for distributing content with high authority sites.
KlearStack today ranks for over 700 keywords in Google Top 100 SERP in less than 6 months, and records the fastest growth rate amongst all its Global competitors. This was achieved purely through Organic and Inbound Marketing.
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